Organising your online marketing campaigns, keeping on top of your data and marketing channels, and developing an SEO strategy to go with it all can be a difficult task, particularly if it’s just one or two of you running the whole thing. Making sure you’ve got access to some of the best tools will make [...]
The Race for Ecommerce An Ecommerce website is driven by traffic and conversions making both SEO and web design high priorities. The market competition for online stores is becoming particularly fierce as more people use the internet to do their shopping whether it’s for clothes, food, or digital technology. Around 40% of consumers now frequently [...]
Analysing and understanding data provides the foundation of a successful marketing campaign. It is all too easy to analyse the data, build the campaign, and let it run. But sustained success requires ongoing data analysis and interpretation, and taking campaigns that extra step further needs ongoing trials and tests. Fortunately for online marketers, we have [...]
The evolution of SEO has played a big role in fueling a large increase in demand for guest posting over the last few months. This has brought guest posting under Google’s scrutiny as SEO agencies have utilised the technique in order to build backlinks and effectively turn guest posting into SEO spam. So it is now worth [...]
Press Releases, Backlink Ratios, and Paid Links While many search engine optimisation (SEO) methods are becoming obsolete or frowned upon, it is worth noting that often these methods just need a slight update in order to satisfy Google and its strict SEO regime. In this second part of the SEO guide, I’ve gone through a [...]
Page Titles, Footers, and Article Submissions There are countless ways to try and adapt your website and its backlink profile in order to optimise for SEO and gain yourself healthy search engine rankings. But getting into Google’s good books is now an important part of SEO, and simply throwing in keywords and backlinks without a [...]
While it is an interesting subject, raised in numerous articles such as this one, it is worth questioning what we mean by ‘keywords are dead’, and whether it really just refers to the demise of standard SEO practices. After all it’s easy to get carried away with dramatic phrases which can unfortunately get out of hand [...]
The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but do you really want to increase your reach? Optimising an AdWords campaign is all about specifically limiting your audience in [...]
Lightening the SEO Burden… While the burden of SEO may appear heavy with continuous algorithm updates, numerous views and opinions on what works and what doesn’t, and a whole lot of competition, having a few tools to hand can make it all that little bit easier. You’ll find here a few useful tools that may [...]
Search engines are changing and so must SEO While before, search engines were young and naïve and unaware of the cruel tricks an SEO strategist could play upon them, the future holds a different story. It’s now Google the wise, a search engine which will now play cruel tricks back if anyone takes the game [...]
Plugin by Social Author Bio
