Organising your online marketing campaigns, keeping on top of your data and marketing channels, and developing an SEO strategy to go with it all can be a difficult task, particularly if it’s just one or two of you running the whole thing. Making sure you’ve got access to some of the best tools will make [...]
Analysing and understanding data provides the foundation of a successful marketing campaign. It is all too easy to analyse the data, build the campaign, and let it run. But sustained success requires ongoing data analysis and interpretation, and taking campaigns that extra step further needs ongoing trials and tests. Fortunately for online marketers, we have [...]
Let’s face it. Your biggest competitor has one huge advantage over you: budget. If you want the number one spot in Adwords, you have to pay more than that huge company with the huge budget. So, you end up paying a fraction of what they pay and you get the lowest quality highest maintenance customers. [...]
Recently, I rallied five of the industry’s top thought leaders to devise the second edition of the CRM Next 5 in 5 report by Software Advice, a CRM systems reviewer. The report lists five technologies that will change customer relationship management in the next five years. In the 2012 installment, our group talked a lot [...]
While social media provides a platform for brand awareness and social interaction which can easily be seen, quantifying the actual value social media marketing brings to a business can be particularly hard. Online marketers love to measure, compare, and contrast data, data which can tell us exactly which marketing techniques are working as well as [...]
With so many keyword analysis tools out there, it can be hard to decide which you should be using for your SEO, and whether you are missing out. In reality, only three major things need to be considered while conducting keyword research: relevance, search frequency, and competition. So where are tools needed and why should [...]
Analysing data can be one of the most powerful online marketing techniques, saving you money and wasted effort, through enabling you to optimise your online marketing campaign. This article highlights just some of the great ways you can use data analysis to optimise numerous different aspects of online marketing. Online marketing may be particularly important [...]
