Let’s face it. Your biggest competitor has one huge advantage over you: budget. If you want the number one spot in Adwords, you have to pay more than that huge company with the huge budget. So, you end up paying a fraction of what they pay and you get the lowest quality highest maintenance customers. [...]
The Google display network enables you to advertise on relevant websites. It increases your reach through displaying your ad in multiple places rather than just in the SERPs. This sounds great on first appearance but do you really want to increase your reach? Optimising an AdWords campaign is all about specifically limiting your audience in [...]
Nowadays, selling products or services online is one of the most attractive ways to do business. But while it may seem an easy, cheap way to reach millions of customers at first, before long it often appears that the task ahead is going to be a difficult one. With so much competition on the web [...]
Creating a cost efficient, carefully targeted Pay Per Click campaign is the difference between an AdWords success story and an AdWords story that you just want to forget forever. Eradicating those common mistakes can be the first step to an effective campaign and a happy AdWords success story. Six of what we think are the most [...]
