Organising your online marketing campaigns, keeping on top of your data and marketing channels, and developing an SEO strategy to go with it all can be a difficult task, particularly if it’s just one or two of you running the whole thing. Making sure you’ve got access to some of the best tools will make [...]
The Race for Ecommerce An Ecommerce website is driven by traffic and conversions making both SEO and web design high priorities. The market competition for online stores is becoming particularly fierce as more people use the internet to do their shopping whether it’s for clothes, food, or digital technology. Around 40% of consumers now frequently [...]
Analysing and understanding data provides the foundation of a successful marketing campaign. It is all too easy to analyse the data, build the campaign, and let it run. But sustained success requires ongoing data analysis and interpretation, and taking campaigns that extra step further needs ongoing trials and tests. Fortunately for online marketers, we have [...]
The evolution of SEO has played a big role in fueling a large increase in demand for guest posting over the last few months. This has brought guest posting under Google’s scrutiny as SEO agencies have utilised the technique in order to build backlinks and effectively turn guest posting into SEO spam. So it is now worth [...]
Let’s face it. Your biggest competitor has one huge advantage over you: budget. If you want the number one spot in Adwords, you have to pay more than that huge company with the huge budget. So, you end up paying a fraction of what they pay and you get the lowest quality highest maintenance customers. [...]
Blogging can be a very effective way to communicate and engage with your customers. But many businesses see blogs as a waste of time and this simply should not be the case. Google and other search engines love blogs. Blogs are a great source of unique content on topical issues. This is a big factor [...]
Press Releases, Backlink Ratios, and Paid Links While many search engine optimisation (SEO) methods are becoming obsolete or frowned upon, it is worth noting that often these methods just need a slight update in order to satisfy Google and its strict SEO regime. In this second part of the SEO guide, I’ve gone through a [...]
Guest posting has become very popular since Google started saying that they were going to pay more attention to blogs. They put a little more emphasis on blogs because they wanted to move people away from link farms, and because blogs are often updated (which is something else that Google likes). Google are also aware [...]
Businesses that utilize the Internet for communication and sales have become concerned about Google and its search engine optimization algorithm changes. Some companies are beginning to fear those changes. However there is one SEO tactic that can survive any updates Google may make. Search Engine Optimization Isn’t Dead Google’s goal is not to kill search [...]
What is a sitemap and how important is it for SEO purposes? If you have website a sitemap is not likely to be a new concept to you. It is simply an extra page added to your web site that links to all other pages used to let a search engine know which pages are [...]
