All together now: “Content is King.” We all know this. It’s probably the most oft-repeated phrase in Internet marketing. Without content you have no readership, your SEO rank tanks and you slip away into oblivion. Here’s a little secret however. A king without subjects is just an ordinary guy with a fancy hat. When it [...]
Organising your online marketing campaigns, keeping on top of your data and marketing channels, and developing an SEO strategy to go with it all can be a difficult task, particularly if it’s just one or two of you running the whole thing. Making sure you’ve got access to some of the best tools will make [...]
Analysing and understanding data provides the foundation of a successful marketing campaign. It is all too easy to analyse the data, build the campaign, and let it run. But sustained success requires ongoing data analysis and interpretation, and taking campaigns that extra step further needs ongoing trials and tests. Fortunately for online marketers, we have [...]
Though it may not have been considered relevant 10 years ago, social media has become an essential tool to help promote businesses. With an ever-growing number of people of all ages signing up to Facebook, Twitter, Pinterest, LinkedIn and Stumbleupon, it’s no wonder that many businesses have caught onto the great promotion potential these platforms [...]
Social media gives power to the people According to legend, a stable-boy named Arthur drew the sword from the stone and proved himself the true king of England. The stable-boy would go on to slay giants and dragons. In another time and place, another King Arthur is slaying giants of a different kind. Stefany Moore [...]
Everything that involves the media is bounded to succeed, fail or fall somewhere in-between the other two options. This is especially true for marketing campaigns, as some can be winners while others are nothing but losers. They’re either a success with their intended audience, or they end up being a big enough mess that they [...]
The importance of social media is becoming more and more apparent by the day, and not only is it being recognised as a great means of building loyal and engaged communities around brands by sharing great content, but the social media sphere is also becoming recognised as a place where brands can win over and [...]
Guest posting has become very popular since Google started saying that they were going to pay more attention to blogs. They put a little more emphasis on blogs because they wanted to move people away from link farms, and because blogs are often updated (which is something else that Google likes). Google are also aware [...]
Marketing over social networking sites such as facebook and Google+ has become extremely popular over recent years. Social media and mobile networking methods have in fact begun to be used as much as, if not more than e-mail marketing. Despite this information the majority of people still think that e-mail marketing is a more effective [...]
Recently, I rallied five of the industry’s top thought leaders to devise the second edition of the CRM Next 5 in 5 report by Software Advice, a CRM systems reviewer. The report lists five technologies that will change customer relationship management in the next five years. In the 2012 installment, our group talked a lot [...]
