Marketing over social networking sites such as facebook and Google+ has become extremely popular over recent years. Social media and mobile networking methods have in fact begun to be used as much as, if not more than e-mail marketing. Despite this information the majority of people still think that e-mail marketing is a more effective and dominant method of marketing.
It is argued that email marketing is more powerful and effective than it has ever been due to the introduction of social media. This is down to the fact that social media allows you to create your own business web page where you can advertise products and services whilst gathering fans and members. As more and more people become acquainted with your site, word of mouth comes into play bringing you more clients. This is great for email marketing; you can send out emails to all of your followers and members who are already interested in what you have to offer. This also gives you the chance to set up and run a partner or affiliate site which will give you a fresh and new email list to work with.
Email marketing gives you the most direct line of communication for conversion to sales; this is why most big and well established online marketers and companies have no intention of giving it up any time soon. Email marketing is also extremely cost effective and essentially pays for itself. In addition to this, the process saves you quite a lot of money as there are no advertisement costs. Email is also a great transition between conversation and commerce.
When thinking about how to grow and expand your business, email marketing is essential. There are a number of email marketing campaigns to consider other than the simple newsletter. For example: a well planned lead nurturing campaign can be very effective at helping to convert prospects to customers. Shopping cart abandonment campaigns are a cost effective way to re-capture potential lost sales. A compelling email includes competitions, surveys, event invitations and customer reminders. It is important to bear this all in mind when planning out your email marketing campaign in order to capture the correct target audience and provide you with your desired results. Remember email marketing can begin conversation with potential customers bringing you business.
About the Author: Katy writes for online marketing company Rapidshot, who specialise in email marketing strategy.