Data Analysis

Web and Marketing Analytics

Google Analytics provides the means to analyse a huge amount of data relating to your website and your customers. Through careful analysis, we see how your customers react to your website, its pages, and its products, enabling flaws to be fixed and improvements to be made. While Google Analytics allows for improved website performance, other tools can help us identify high potential channels that could be providing your website with additional high value traffic flow. The opportunities are unmissable:

We monitor traffic sources, traffic volume, bounce rates, click through rates, conversion rates, keywords and more, to determine what’s working and what’s not. We find out where high value traffic is sourced, and how this source can be nurtured and amplified.

We simultaneously test different versions of the same page and see which the customer likes best. This analysis reveals the smallest details such as the colour of the ‘buy now’ button can have dramatic effects on conversions rates.

We monitor where people click on your website, enabling us to see links that are clicked all the time and perhaps more importantly those links to pages that just aren’t clicked on.