Nebstone AdWords Management
See our paid media website http://ppc.nebstone.co.uk/ for more detail on how we can help with PPC.
PPC (pay per click)
AdWords pay per click has revolutionised the advertising world, allowing you to instantly grow your market share, and get your message to every corner of the world increasing both reach and visibility. PPC enables you to get your products and services in front of new and valuable prospects that you might not otherwise have had access to. With increasing numbers searching via mobile devices such as iPhones and Blackberries, PPC advertising also provides a useful means by which to reach into this market share.
PPC advertising operates through two main mechanisms:
Displaying text ads on search engine result pages for particular keywords. This specifically targets those valuable customers who are specifically looking for and deciding whose services or products to buy. Losing out on these customers is not necessary with AdWords.
The Google display network which shows your ad on relevant websites. This increases exposure to potential customers since time spent browsing on websites is much greater than time spent by the customer on a Google search results page.
Adwords brings with it the ability to track performance and effectiveness of your website, as well as your adverts, keywords, and offers, allowing continuously improved and economised advertising campaigns.
PPC Management Service at Nebstone Agency
Since PPC is so effective, competition can be high, resulting in unnecessarily large costs if a careful pay per click management service is not maintained. In order to build an effective, optimised adwords advertising campaign, careful planning, campaign structure, and data analysis by PPC experts is essential.
We build adword campaigns for your business based upon careful initial keyword research and analysis, enabling optimised adverts and target keywords, resulting in a profitable, healthy traffic flow to your website. We ensure the traffic attracted by your adword campaigns is of value, and poor traffic which is unlikely to convert is eliminated, minimising your campaign costs, and maximising your return on investment. Data analysis allows identification of beneficial consumers and type of customers that need targeting. Through analysing your adwords traffic flow over time, we maintain a healthy supply of traffic, and continually economise your campaigns through:
Maximising spend on high quality keywords that bring high conversion rates and large profits; keywords that to miss out on would be marketing madness. At the same time we look at how to improve landing page performance, user experience, and chance of conversions happening.
Minimising spend on keywords that just don’t produce conversions. Sometimes there are easy answers to why some keywords aren’t performing: are competitors cheaper? Do you definitely offer what the searcher is looking for? Maybe the landing page just doesn’t perform or maybe the customer can’t find the product they’re looking for.